Become a Subscriber
Get the hemp industry's top newsletter delivered straight to your inbox every Wednesday. 20,000 strong!
Let’s Talk Hemp!
By Steven Hoffman, Compass Natural
June 12, 2019
As the hemp and CBD market continues to evolve at hyper-speed, the nation’s largest supermarket chain, Kroger, announced it is joining Walgreens, CVS, Vitamin Shoppe, GNC, Nieman Marcus and other major retailers that have all started carrying CBD products in their stores.
Kroger, which made a “meaningful investment” in Boulder, CO-based natural foods chain Lucky’s Market, which itself is a leading seller of CBD products, announced on June 11 that it will now sell hemp-derived CBD topical products, including creams, balms and oils, in 945 Kroger-owned stores across 17 states, reported CNBC News, which referred to CBD as “one of the hottest consumer trends.”
“Like many retailers, we are starting to offer our customers a highly-curated selection of topical products like lotions, balms, oils and creams that are infused with hemp-derived CBD,” said Kristal Howard, head of corporate communications and media relations at Kroger, in a statement. “CBD is a naturally occurring and non-intoxicating compound that has promising benefits and is permitted within federal and state regulations. Our limited selection of hemp-derived CBD topical products is from suppliers that have been reviewed for quality and safety,” she added.
Consumer interest in and demand for products made with cannabinoid compounds or CBD derived from hemp extract is at a fever pitch. Hemp Industry Daily projects hemp-derived CBD retail sales will surge to as much as $7.5 billion by 2023, up from about $1 billion in sales in 2019.
Yet, while CBD derived from hemp is now legal thanks to the 2018 Farm Bill passed by Congress late last year, the FDA maintains that companies still can’t add CBD to food or sell it as a dietary supplement. However, with so many CBD supplements and CBD-infused food and beverage products already on the market, the FDA on May 31 held a public hearing to learn more about the issue and hear from hemp industry representatives, manufacturers, advocates and others as it considers its position regarding sales of these products.
For major retailers, selling CBD-infused, topical beauty and skin-care products brings less legal risk, which may explain why retailers such as Kroger, Nieman Marcus and others are starting to offer those types of products first. Given the explosive growth of the market, big box retailers Walmart and Target are also reported to be exploring the potential for hemp and CBD-related products in their stores.
Kroger, headquartered in Cincinnati, OH, is the world’s largest grocery retailer, with fiscal 2018 sales of $121.2 billion, and operating stores under names including Kroger, King Soopers, Ralph’s, Dillon’s, City Market, Fry’s, QFC, Mariano’s, Fred Meyer, Harris Teeter and others. Kroger also is a leading seller of healthy lifestyles products – it’s sales of natural and organic products alone exceeded $16 billion in 2017. Kroger’s private label organic brand, Simple Truth, with sales exceeding $2 billion, is one of the largest natural and organic brands in the U.S.
Kroger says it will sell the CBD products in Arizona, Arkansas, Colorado, Illinois, Indiana, Kansas, Kentucky, Michigan, Missouri, Nevada, Oregon, South Carolina, Tennessee, West Virginia, Washington, Wisconsin and Wyoming.
# # #
Steven Hoffman, is Managing Director of Compass Natural, dedicated to providing brand marketing, public relations, social media, and strategic business development services to natural, organic and hemp-centric businesses. Hoffman also serves as editor of the Let’s Talk Hemp Weekly Newsletter. Contact email@example.com.
Photo of Kroger Store: Wikipedia
Bill Murray Loves Hemp
Annie Rouse (left), Co-Founder of Anavii Market and Nature’s Hemp Oil, recently invited comedian and actor Bill Murray (right) to Kentucky to learn about hemp. Mr. Murray toured a hemp field and got a taste of organic hemp CBD, grown and distributed by Jane Harrod (middle) of Early Bird CBD.
Hempcrete: Earth’s Most Sustainable Building Material
by Cannabis Tech
Facebook Continues Ban on CBD and Hemp Advertising
by Green Rush Daily
After Hemp History Week, What’s Next for Hemp?
Kentucky Ag Commissioner: Hemp Has Come a Long Way Fast
by Kentucky Today
CBD Dietary Supplements Congress Set for Denver, Aug. 15-16
by American Herbal Products Association
CSU Study Finds CBD Beneficial for Epileptic Dogs
by Fox 31 News Denver
World’s Largest Indoor Hemp Greenhouse to Open in Illinois
by NBC 25 News
Ohio Natural Products Retailer Launches Own CBD Brand
by Akron Beacon Journal
Let’s Talk Hemp Podcast: On the Road Again
The brand new Episode 25 of the Let’s Talk Hemp Podcast is now available. Recorded live in Knoxville, TN, to celebrate the grand opening of Blühen Botanicals’ new hemp-centric retail store, in this podcast episode “hempreneurs” and hosts Rick Trojan and Morris Beegle share their experiences at the Earthx2019 Expo in Dallas, TX; the Hemp On The Bayou symposium in New Orleans during JazzFest; the grand opening of Blühen Botanicals retail store in Knoxville, TN; and other hemp events around the U.S.A.
Send Us Your Hemp News!
Send press releases and news announcements to firstname.lastname@example.org